11 06, 2023

ROLEX unveils a new Daytona 126529LN, for the 100th anniversary. of the 24 Hours of LeMans

Di |2023-06-13T10:37:19+01:00June 11th, 2023|

Rolex presents a new version of the Oyster Perpetual Cosmograph Daytona created in honor of the centenary of the 24 Hours of Le Mans, the famous endurance motor race. With the new Daytona ref. 126529LN (white gold), Rolex wanted to celebrate this anniversary with a special version of the legendary chronograph where the design and the movement refer to this race [...]

27 03, 2023

W&W2023 | Rolex celebrates the Oyster Perpetual line with the new “Celebration” OPs

Di |2023-03-27T13:12:33+01:00March 27th, 2023|

Rolex pays tribute to its colored Oyster Perpetuals with a 'celebratory' model that brings together the five colors introduced to the range in 2020. Chromatic effervescence and graphic euphoria are made possible by artistry and mastery of technique. The creation of the dial, carried out in compliance with the strict conditions envisaged to avoid any contamination of the [...]

27 03, 2023

W&W2023 | Rolex introduces a new 40mm Explorer

Di |2023-03-27T12:42:04+01:00March 27th, 2023|

A few years after the new Explorer reference, Rolex introduces a 40 mm diameter model. The latter guarantees greater legibility and maintains the qualities that made the Explorer, one of Rolex's first tool watches, a reference that has spanned the ages. The new Explorer 40 is made of Oystersteel, an alloy exclusive to Rolex. L [...]

27 03, 2023

W&W2023 | With the new Cosmograph Daytona ROLEX redesigns the myth

Di |2023-03-27T12:42:11+01:00March 27th, 2023|

The 2023 edition of Watches&Wonders coincides with the anniversary, the 60th to be precise, of the Rolex Daytona. Iconic watch par excellence, it has crossed the threshold of motor racing circuits in recent decades thanks to its emblematic aesthetics and its performance, to establish itself as the most coveted chronograph by enthusiasts of the brand. On the occasion of the sixtieth anniversary of the model, [...]

27 03, 2023

W&W2023 | Rolex unveils the new Perpetual 1908

Di |2023-03-27T12:42:21+01:00March 27th, 2023|

For this 2023 edition of Watches & Wonders, Rolex unveils a new watch, the Perpetual 1908. Unlike the brand's more sporty Professional watches, this new model is elegant, classic and contemporary. The Perpetual 1908 incorporates the historic codes of the brand as well as its multiple watchmaking innovations, this model marks the beginning of a new chapter in the pursuit of [...]

14 03, 2023

News| Rolex is building 3 new factories to meet the exponential demand for its watches

Di |2023-03-14T15:42:06+01:00March 14th, 2023|

Rolex is opening three temporary production sites in Switzerland to meet demand that has soared in recent years. As reported by Bloomberg, construction of the facilities in the canton of Friborg will begin later this year with full operation expected in 2025. Just a few months ago, we told you about Rolex's intentions to open a new 1,1 [.. .]

20 02, 2023

Recommended Reading: Rolex, Audemars Piguet and Patek Philippe outperform cryptocurrencies and the stock market 

Di |2023-02-20T17:48:58+01:00February 20th, 2023|

The first quarter of hysterical rallies in 2022, followed by nine months of falling prices for the most traded watches from Rolex, Patek Philippe and Audemars Piguet, has followed broadly the same trajectory as other over-inflated assets such as tech stocks and cryptocurrencies . What a new report from investment bank Morgan Stanley suggests, however, is that luxury watches […]

1 12, 2022

News | ROLEX enters the world of certified second wrists

Di |2022-12-01T19:26:22+01:00December 1st, 2022|

Rolex officially enters the second-hand watch market with the "Rolex Certified Pre-Owned" initiative, offering customers the opportunity to purchase second-hand watches certified as authentic and guaranteed by the brand from their official dealers. According to the brand, “the Rolex Certified Pre-Owned program now allows dealers in the distribution network offices [...]

7 11, 2022

Introducing | Rolex unveils the Deepsea Challenge 126067, the "King of the Abyss" in RLX titanium

Di |2022-11-07T10:39:41+01:00November 7th, 2022|

Rolex writes a new chapter in the history of diving watches by presenting the new Oyster Perpetual Deepsea Challenge 126067, the first titanium watch marketed by the brand and a true "King of the abyss" thanks to its record water resistance of 11 meters. The Deepsea Challenge is an adaptation of the experimental specimen designed for James Cameron which, on March 000, 26, [...]

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