601, 2024

Jay-Z wears a Patek Philippe Sky Moon Tourbillon 6002R at Lebron James' birthday party

by |January 6th, 2024|

Jay-Z stands at the pinnacle of the pantheon of modern pop culture. Achieving significant milestones as an artist, producer and entrepreneur, he has achieved such stature that he is no longer required to produce music or host Super Bowl halftime shows, but continues to do so. His importance lies in the fact that every action he takes has the potential to generate significant impacts, [...]

201, 2024

The new Rolex 2024 list prices

by |January 2nd, 2024|

New year new price list. Starting from January 1, 2024, Rolex adjusts its price list, based on the continuous strengthening of the Swiss Franc against the US Dollar and the Euro, inflation and production costs. This year the average increase is around 4% compared to 2023 prices. Last year, on average, most Rolex watches recorded [...]

3112, 2023

5 style icons who showed us how to combine black ties and watches

by |December 31st, 2023|

On a night as special as New Year's Eve, an invitation to a party with a "black tie" dress code can transform a simple moment into an unforgettable occasion. Beyond aesthetic rules and formal conventions, wearing a tuxedo and pairing it with the right watch can become a timeless style statement. In this article, we will explore the union between elegance and time, examining [...]

3012, 2023

Watch Talk with Wilhelm Schmid, CEO of A. Lange & Söhne

by |December 30th, 2023|

During our visit to the A. Lange & Söhne manufacture in Glashütte, we had the opportunity and honor to interview Wilhelm Schmid, the charismatic CEO of A. Lange & Söhne and one of the most respected and enduring leaders in watchmaking . Our interview with Wilhelm Schmid was conducted at the culmination of a wonderful tour of [...]

2711, 2023

Spotted | Two Rolexes on the wrists of Sinner and Musetti after winning the 2023 Davis Cup

by |November 27th, 2023|

Italy fulfilled its potential as one of the most promising nations in world tennis by defeating Australia 2-0 and becoming Davis Cup champions for the first time since 1976. In the first match, young Matteo Arnaldi overcame Alexei Popyrin with a score of 7-5, 2-6, 6-4, giving Italy the first point. Subsequently, Jannik Sinner once again demonstrated [...]

3010, 2023

News | ROLEX purchases the Geneva building that houses OMEGA's largest boutique

by |October 30th, 2023|

A company linked to Rolex SA recently acquired a building located in Geneva's most expensive shopping street, which houses competitor Omega's flagship boutique. The purchase came amid fierce competition among major Swiss watch brands to acquire high-quality real estate. Marconi Investment SA invested 120 million Swiss francs (equivalent to [...]

2710, 2023

Ralph Lauren watch collection | All watches worn by RL

by |October 27th, 2023|

On the occasion of his 84th birthday, Perpetual Passion pays homage to Ralph Lauren with some unpublished photos of the legendary American designer and the watches he wore. I have always thought that the wristwatch is the most personal object a man can wear. A small travel companion, witness to the taste and history of its owner. For this, examine the wrist of [...]

2209, 2023

Rare Finds | A rare and important ROLEX COMEX 16800 available from DEANGELIS

by |September 22nd, 2023|

COMEX models hold a special place in the hearts and collections of vintage sports Rolex enthusiasts. Since the early days of deep-sea exploration, Rolex has collaborated with numerous industry experts, including the Marseille-based company COMEX (Compagnie Maritime d'Expertises), which specializes in diving for the oil industry. The Compagnie Maritime d'E [...]

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