1410, 2021

“DRIVING ME CRAZY” | Discovering the new Carrera with Tag Heuer and Porsche

by |October 14th, 2021|

Along the iconographic horizon of sports mechanics, Tag Heuer and Porsche follow the same ideal flyline. Their names have always chased and surpassed each other in a glorious carrera just as their symbols intertwined in 1971 and forever on the Steve McQueen / Michael Delaney racing suit aboard a Porsche 917 in the Le Mans movie. Steve McQueen wears the Heuer Monaco while filming [...]

101, 2023

News | The new Rolex 2023 list prices

by |January 1st, 2023|

New year, new price increases at Rolex for this 2023. The brand is once again adjusting the prices of its watches after two increases in 2022. In this article you will find the Italian prices updated on January 1st 2023, focusing on the most requested references of Rolex house, in particular on the Professional models. ROLEX COSMOGRAPH DAYTONA Presented in 2013, on the occasion [...]

1812, 2022

P| Movies, Bill Murray wears an Audemars Piguet 5448 in 'Scrooged'

by |December 18th, 2022|

Scrooged by Richard Donner is now a great classic of the Christmas holidays. While the versions of Charles Dickens' "A Christmas Carol" are countless and all closely related to the original tale, Scrooged is different. In 1988, Bill Murray starred as Ebenezer Scrooge in Scrooged, a dark comedic adaptation of Charles Dickens' "A Christmas Carol." A parody of the tale [...]

1412, 2022

introducing | UNIMATIC X MASSENA LAB, unveiled two new MODEL Quattro in Bronze

by |December 14th, 2022|

UNIMATIC in collaboration with Massena Lab, the creative studio founded by William Massena, presents the LAB U4S-BRZ-ML and U4S-BRZ-MLL "unlocking" as if we were in a videogame a new, unprecedented material for the brand: Bronze. It's been a few days since the Swiss Institute's "Time for Art" charity auction, in collaboration with Phillips in Association with Bacs & R [...]

712, 2022

P | Movies, “The Thomas Crown Affair” Steve McQueen between Jaeger LeCoultre and a rare Cartier Allongée

by |December 7th, 2022|

Raise your hand who wouldn't have wanted to empathize, even if only for a moment, in the shoes of Steve McQueen and the very rich gentleman thief Thomas Crown? The Thomas Crown Case is not simply a film, it is a photograph of a world, of an era that is certainly as fascinating as that of the 60s. Starting with the likes of Steve McQueen and the alluring Faye Dunaway, this classic [...]

112, 2022

News | ROLEX enters the world of certified second wrists

by |December 1st, 2022|

Rolex officially enters the second-hand watch market with the "Rolex Certified Pre-Owned" initiative, offering customers the opportunity to purchase second-hand watches certified as authentic and guaranteed by the brand from their official dealers. According to the brand, “the Rolex Certified Pre-Owned program now allows dealers in the distribution network offices [...]

2811, 2022

News | ROLEX will open a new production site in Bulle, an investment of 1 billion francs

by |November 28th, 2022|

Rolex is in perpetual evolution. The Maison is in fact about to invest 1 billion francs (CHF) in a new production site in Bulle, in western Switzerland in the Canton of Fribourg, which should be inaugurated in 2029 and which will include another 2 jobs. Rolex's global headquarters This could translate into a major increase in production starting [...]

1611, 2022

P|Books: ”Time to Race Part II” the new book by John Goldberger and Cesare Maria Mannucci

by |November 16th, 2022|

Only two years after the first volume, today we present to you "Time to Race Part. II. Watches and speed. Other new stories of men and machines", the new book by watch collector John Goldberger and car specialist Cesare Maria Mannucci coming out in December. If with "Time To Race" we thought we had read the definitive work on the world of competitions and gold [...]

1011, 2022

All the winners of the GPHG 2022

by |November 10th, 2022|

The award ceremony of the Grand Prix d'Horlogerie de Genève (GPHG), the night of the Watchmaking Oscars, has just ended, where the coveted awards were awarded to 15 watches, divided into their respective categories, including the prestigious " Aiguille d'Or ”Grand Prix Best-in-show award. This year I had the honor of being part of the GPHG Academy and I am really excited to see [...]

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