10 01, 2024

BLANCPAIN X SWATCH, the new Scuba Fifty: The Ocean Of Storms revealed

Di |2024-01-10T10:37:26+01:00January 10th, 2024|

The vast universe of diving watchmaking is further enriched with the addition of a new member to the collaboration between Blancpain and Swatch. The Bioceramic Scuba Fifty Fathoms watch, known as OCEAN OF STORMS, joins the five watches and five oceans already present in this exceptional collection. Although our planet is home to only five oceans, Swatch welcomes the OCEAN OF STORM [...]

13 09, 2022

Breaking News | Pope Francis' Swatch will be auctioned for charity

Di |2022-09-13T17:13:15+01:00September 13th, 2022|

Pope Francis' Swatch will be auctioned for a just cause. One of the most iconic watches and immortalized several times on the Pontiff's wrist, it was donated by Pope Francis himself to a non-profit foundation based in Green Bay, the Brian LaViolette Scholarship Foundation. The mission of this charity began in 1992 after the tragic death of Brian LaViolette at [...]

28 03, 2022

Publishing | Long live the MoonSwatch

Di |2022-03-28T08:28:28+01:00March 28th, 2022|

A few days after its official launch, the MoonSwatch - born from the collaboration between Swatch and Omega - has become a global phenomenon. The lines in front of the Swatch stores were impressive, from New York to Dubai, from Singapore to London, to the shopping center next door. Thousands of people have catapulted to grab a wristwatch. The first news is right here [...]

7 05, 2020

News Swiss watchmaking ready for phase two

Di |2020-05-07T08:19:20+01:00May 7th, 2020|

In full compliance with all the hygienic-sanitary recommendations issued by the Swiss Federal Council, starting from last week, employees engaged in production began to return to work, albeit with reduced hours and attendance. From Patek Philippe to Rolex, from the factories of the Kering group to those of LVMH, we start again, applying the strict safety protocol [...]

29 03, 2020

News : Swatch Group begins to see the end of the tunnel in China

Di |2020-03-29T10:29:05+01:00March 29th, 2020|

China is slowly recovering from the outbreak of the coronavirus pandemic, so business developments in this important area are also gradually improving for the Swatch watch group, which is currently seeing a general decline in turnover in most of its markets. However, the company expects a rebound effect when the situation recovers [...]

4 02, 2020

News SWATCH GROUP cancels Time to Move

Di |2020-04-14T09:59:21+01:00February 4th, 2020|

The communication has just arrived from the Swatch Group: the Time to Move event scheduled in Zurich from 4 to 6 March will be canceled due to the Coronavirus epidemic. The press release on the cancellation of Time to Move states: “Considering the uncertainty linked to the Coronavirus epidemic, in order to ensure the well-being and health of our guests, partners and colleagues, Swatch Group has de [...]

4 11, 2019


Di |2019-11-13T13:20:57+01:00November 4th, 2019|

After almost five years of construction, Swatch inaugurates its new headquarters in Bienne, one of the largest wooden structures in the world, the work of the prestigious Japanese architect Shigeru Ban. Opening a new chapter in the history of the brand, this building challenges current conventions, just like the watches that are created within it. Sparkling and sinuous, the structure of the new building [...]

19 02, 2019


Di |2019-05-05T15:11:56+01:00February 19th, 2019|

In Biel, Switzerland - against the backdrop of Swatch's brand new headquarters, the brand's latest novelty was recently presented: the Swatch Flymagic, a timepiece that uses the technology of the revolutionary Sistem51, released in 2013. The newly presented Flymagic brings the Sistem51 in a limited edition designed to draw attention to the latest technological feat of the group: the [...]

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