16 02, 2024

The new ROLEX Milgauss it will be resistant to 40'000 Gauss? Discovering the new Rolex Patent

Di |2024-02-17T17:30:21+01:00February 16th, 2024|

Watches & Wonders 2024 will see the return of the Rolex Milgauss? As you know, we are not used to making predictions, but what is certain is that Rolex filed a patent last year which promises to raise 40'000 Gauss the anti-magnetic properties of its watches. Rolex engineers realized that to increase the current anti-magnetic rating, it was necessary to change [...]

19 01, 2024

ROLEX and ROCCA1794 Inaugurate the new boutique in the "Salotto" of Milan

Di |2024-01-19T12:03:14+01:00January 19th, 2024|

The new Rolex boutique in Galleria Vittorio Emanuele II was inaugurated thanks to the collaboration between the prestigious Genevan brand and the only chain of luxury jewelery and watch shops present in Italy, Rocca. After several years of work, Rolex and Rocca have opened the new boutique in the famous Galleria Vittorio Emanuele II in Milan. This position, undoubtedly among the most [...]

2 01, 2024

The new Rolex 2024 list prices

Di |2024-01-02T23:02:18+01:00January 2nd, 2024|

New year new price list. Starting from January 1, 2024, Rolex adjusts its price list, based on the continuous strengthening of the Swiss Franc against the US Dollar and the Euro, inflation and production costs. This year the average increase is around 4% compared to 2023 prices. Last year, on average, most Rolex watches recorded [...]

31 12, 2023

5 style icons who showed us how to combine black ties and watches

Di |2023-12-31T19:16:48+01:00December 31st, 2023|

On a night as special as New Year's Eve, an invitation to a party with a "black tie" dress code can transform a simple moment into an unforgettable occasion. Beyond aesthetic rules and formal conventions, wearing a tuxedo and pairing it with the right watch can become a timeless style statement. In this article, we will explore the union between elegance and time, examining [...]

20 12, 2023

Maxi fine of over 90 million euros for Rolex in France

Di |2023-12-20T15:26:20+01:00December 20th, 2023|

Rolex has been fined approximately €91 million by the French Competition Authority for preventing online sales to its authorized distributors for more than ten years. The Autorité de la Concurrence rejected Rolex France's justifications that the online ban "was justified by the need to combat counterfeiting and parallel trade". The violations are [...]

30 10, 2023

News | ROLEX purchases the Geneva building that houses OMEGA's largest boutique

Di |2023-10-30T18:44:32+01:00October 30th, 2023|

A company linked to Rolex SA recently acquired a building located in Geneva's most expensive shopping street, which houses competitor Omega's flagship boutique. The purchase came amid fierce competition among major Swiss watch brands to acquire high-quality real estate. Marconi Investment SA invested 120 million Swiss francs (equivalent to [...]

22 09, 2023

Rare Finds | A rare and important ROLEX COMEX 16800 available from DEANGELIS

Di |2023-09-22T17:35:40+01:00September 22nd, 2023|

COMEX models hold a special place in the hearts and collections of vintage sports Rolex enthusiasts. Since the early days of deep-sea exploration, Rolex has collaborated with numerous industry experts, including the Marseille-based company COMEX (Compagnie Maritime d'Expertises), which specializes in diving for the oil industry. The Compagnie Maritime d'E [...]

24 08, 2023


Di |2023-08-24T22:49:45+01:00August 24th, 2023|

Rolex bought Bucherer, one of the largest luxury watch dealers in the world. Bucherer has 15 showrooms in Swiss stores, over 30 stores in the US, five in Germany, five in the UK, and some of the most prestigious properties in France, Austria and Denmark. Following Jörg Bucherer's choice to sell the business of his company, in the absence of [...]

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