A company linked to Rolex SA recently acquired a building located in Geneva's most expensive shopping street, which houses competitor Omega's flagship boutique. The purchase came amid fierce competition among major Swiss watch brands to acquire high-quality real estate. Marconi Investment SA invested 120 million Swiss francs (equivalent to [...]
COMEX models hold a special place in the hearts and collections of vintage sports Rolex enthusiasts. Since the early days of deep-sea exploration, Rolex has collaborated with numerous industry experts, including the Marseille-based company COMEX (Compagnie Maritime d'Expertises), which specializes in diving for the oil industry. The Compagnie Maritime d'E [...]
Rolex bought Bucherer, one of the largest luxury watch dealers in the world. Bucherer has 15 showrooms in Swiss stores, over 30 stores in the US, five in Germany, five in the UK, and some of the most prestigious properties in France, Austria and Denmark. Following Jörg Bucherer's choice to sell the business of his company, in the absence of [...]
What a jaw-dropping finish to this year's Wimbledon! After 4 hours and 43 minutes, the third longest final in the history of this event, Carlos Alcaraz is the 2023 Wimbledon Men's Singles champion. 1-6, 7-6 (6), 6-1, 3-6, 6-4 ending the streak of 34 wins with [...]
Rolex presents a new version of the Oyster Perpetual Cosmograph Daytona created in honor of the centenary of the 24 Hours of Le Mans, the famous endurance motor race. With the new Daytona ref. 126529LN (white gold), Rolex wanted to celebrate this anniversary with a special version of the legendary chronograph where the design and the movement refer to this race [...]
Rolex pays tribute to its colored Oyster Perpetuals with a 'celebratory' model that brings together the five colors introduced to the range in 2020. Chromatic effervescence and graphic euphoria are made possible by artistry and mastery of technique. The creation of the dial, carried out in compliance with the strict conditions envisaged to avoid any contamination of the [...]
A few years after the new Explorer reference, Rolex introduces a 40 mm diameter model. The latter guarantees greater legibility and maintains the qualities that made the Explorer, one of Rolex's first tool watches, a reference that has spanned the ages. The new Explorer 40 is made of Oystersteel, an alloy exclusive to Rolex. L [...]
The 2023 edition of Watches&Wonders coincides with the anniversary, the 60th to be precise, of the Rolex Daytona. Iconic watch par excellence, it has crossed the threshold of motor racing circuits in recent decades thanks to its emblematic aesthetics and its performance, to establish itself as the most coveted chronograph by enthusiasts of the brand. On the occasion of the sixtieth anniversary of the model, [...]
For this 2023 edition of Watches & Wonders, Rolex unveils a new watch, the Perpetual 1908. Unlike the brand's more sporty Professional watches, this new model is elegant, classic and contemporary. The Perpetual 1908 incorporates the historic codes of the brand as well as its multiple watchmaking innovations, this model marks the beginning of a new chapter in the pursuit of [...]