Rolex pays tribute to its colored Oyster Perpetuals with a 'celebratory' model that brings together the five colors introduced to the range in 2020. Chromatic effervescence and graphic euphoria are made possible by artistry and mastery of technique. The creation of the dial, carried out in compliance with the strict conditions envisaged to avoid any contamination of the [...]
A few years after the new Explorer reference, Rolex introduces a 40 mm diameter model. The latter guarantees greater legibility and maintains the qualities that made the Explorer, one of Rolex's first tool watches, a reference that has spanned the ages. The new Explorer 40 is made of Oystersteel, an alloy exclusive to Rolex. L [...]
The 2023 edition of Watches&Wonders coincides with the anniversary, the 60th to be precise, of the Rolex Daytona. Iconic watch par excellence, it has crossed the threshold of motor racing circuits in recent decades thanks to its emblematic aesthetics and its performance, to establish itself as the most coveted chronograph by enthusiasts of the brand. On the occasion of the sixtieth anniversary of the model, [...]
For this 2023 edition of Watches & Wonders, Rolex unveils a new watch, the Perpetual 1908. Unlike the brand's more sporty Professional watches, this new model is elegant, classic and contemporary. The Perpetual 1908 incorporates the historic codes of the brand as well as its multiple watchmaking innovations, this model marks the beginning of a new chapter in the pursuit of [...]
Rolex is opening three temporary production sites in Switzerland to meet demand that has soared in recent years. As reported by Bloomberg, construction of the facilities in the canton of Friborg will begin later this year with full operation expected in 2025. Just a few months ago, we told you about Rolex's intentions to open a new 1,1 [.. .]
The first quarter of hysterical rallies in 2022, followed by nine months of falling prices for the most traded watches from Rolex, Patek Philippe and Audemars Piguet, has followed broadly the same trajectory as other over-inflated assets such as tech stocks and cryptocurrencies . What a new report from investment bank Morgan Stanley suggests, however, is that luxury watches […]
Rolex officially enters the second-hand watch market with the "Rolex Certified Pre-Owned" initiative, offering customers the opportunity to purchase second-hand watches certified as authentic and guaranteed by the brand from their official dealers. According to the brand, “the Rolex Certified Pre-Owned program now allows dealers in the distribution network offices [...]
Rolex writes a new chapter in the history of diving watches by presenting the new Oyster Perpetual Deepsea Challenge 126067, the first titanium watch marketed by the brand and a true "King of the abyss" thanks to its record water resistance of 11 meters. The Deepsea Challenge is an adaptation of the experimental specimen designed for James Cameron which, on March 000, 26, [...]
A few months after the last price increase in the list, Rolex is again adjusting the prices of its watches for 2022. Again, as in 2020, these are spreads with an average of 5%. In this article you will find the Italian prices updated to November 2022, focusing on the most requested references from Rolex, in particular on the Professional models. R [...]