On the occasion of the 60th anniversary of the British secret agent with the qualification 007 or "licence to kill" Omega presents the new version of the Seamaster 300, the now iconic model worn by James Bond in the series of the same name since 1995. It has now been 27 years since its release of Goldeneye and Omega wants to take inspiration from what was the first Seamaster 300 of 007. We can immediately notice [...]
Omega is the second brand in the world of watchmaking by turnover (CHF 1.758 million in 2021). Some of its watches have a dedicated place among the milestones of this sector and have also been able to go further, contributing to the success of events that have indelibly marked the history of man, such as the Apollo missions and the moon landing. However, we must not forget that, when we [...]
On 9 June the Golden Gala Pietro Mennea will be held in Rome, the Italian stage of the Wanda Diamond League, which brings together all the best athletes in the world. OMEGA will once again take on the role of Official Timekeeper to record every thrilling second of these thrilling competitions. The Swiss brand will measure all the scheduled races, where the most talented stars of athletics can [...]
A few days after its official launch, the MoonSwatch - born from the collaboration between Swatch and Omega - has become a global phenomenon. The lines in front of the Swatch stores were impressive, from New York to Dubai, from Singapore to London, to the shopping center next door. Thousands of people have catapulted to grab a wristwatch. The first news is right here [...]
Omega dissolves reservations and presents the novelties of this 2022, with a surprising range of colors and materials, once again managing to find the right balance between tradition and novelty. Seamaster Planet Ocean Ultra Deep The history that links Omega to the ocean begins in 1932 with the “Omega Marine” model, the first diving watch for civil use. In 2019 Omega presents the Ultra Deep, an or [...]
In this video, ours Pasquale Rinaldi, guest of the OMEGA boutique in Milan, retraces the evolution of the 007 character played by Daniel Craig and his OMEGA Seamsters. Starting with 'Casino Royale', we will examine all - absolutely all - of the OMEGA watches worn by James Bond up to the last 'No Time to Die' in which Craig wears his trusty Seamaster Diver 300M 007 Edition. http [...]
Passed under the radar of much of the world watchmaking community, we tell you the story of the Omega Speedmaster given by the Apollo 11 team during their 1969 "Giant Leap Tour" to the last Shah of Iran, Mohammad Reza Pahlavi. 1969, The Apollo 11 Astronaut World Tour Dubbed the "Giant Leap" by NASA, the Apollo 11 World Tour began on September 29 [...]
The OMEGA Speedmaster Moonwatch is one of those watches that owes a lot to the world of straps because Omega has always offered the possibility to configure your own watch. The craze of vintage bracelets for the Moonwatch was born with the "re-discovery" of this chronograph which only for a few years seems to be recognized by collectors and enthusiasts. If we think about the history of this [...]
One of the hottest weekends in the world of watch auctions has just ended. With a total proceeds of 74.5 million dollars, "Phillips in Association with Bacs & Russo" achieves the highest grossing in the history of watch auctions. Exactly 12 lots have exceeded the fateful threshold of 1 million Swiss francs (CHF) and among these we will have the honor to present the ten most [...]