TAG HEUER AND PORSCHE they forge the strongest partnership ever between a car manufacturer and a watch brand.

TAG HEUER AND PORSCHE they forge the strongest partnership ever between a car manufacturer and a watch brand. Fueled by a shared history that places an emphasis on innovation and motor racing led by visionary families whose values ​​of entrepreneurship, precision and performance have propelled them to the forefront of their respective industries, TAG Heuer and Porsche join forces to usher in an important partnership that will define new standards in terms of brand integration.

La Chaux-de-Fonds, Switzerland and Stuttgart, Germany yesterday February 4, 2021: The Swiss luxury watchmaker TAG Heuer and the German sports car manufacturer Porsche have announced a new partnership: a true alliance between two brands whose common DNA in the field of motor racing forges a deep and lasting collaboration that ranges from racing to product development.

To celebrate the union of these two iconic brands, a new watch has been launched, the TAG Heuer Carrera Porsche Chronograph.

Frédéric Arnault, CEO of TAG Heuer, argues that this is the right time to start a collaboration with Porsche: "TAG Heuer and Porsche share the same history and the same values, but above all the same spirit. Just like Porsche, we too are revolutionaries, always looking for maximum performance. With this alliance, TAG Heuer and Porsche finally and officially come together after decades of close encounters to create unparalleled experiences and products for customers and supporters of both brands and what they stand for. "

"We have been close to the TAG Heuer brand for decades by a strong friendship and I am thrilled that we are now making progress within the framework of a strategic partnership", says Detlev von Platen, member of the Porsche AG Sales and Marketing Management. “We combine what our customers love most of both: authentic heritage, exciting sporting events, unique life experiences and the fulfillment of their dreams. We both are committed to creating unique and magical moments for our communities. And now we can't wait to do it together. "

TAG Heuer Carrera Porsche Chronograph is the celebratory chronograph of the partnership.


Carrera is an iconic name that has been associated with TAG Heuer and Porsche for generations, so it turned out to be a natural fit for the first creative product collaboration. Paying homage to the legacy of two legendary brands, both on and off the track, the new chronograph offers a first taste of what they can accomplish together. The TAG Heuer Carrera Porsche Chronograph is an exquisite example of coordination, cooperation and collaboration. Based on the design of the TAG Heuer Carrera Sport Chronograph, with its distinctive tachymeter scale engraved on the bezel, it introduces a number of features inspired by the essence of Porsche design. Compelling combination of two icons known for performance, quality and innovation, this chronograph is a harmonious fusion of the Porsche and TAG Heuer worlds, and embodies the excellence of both names by enhancing their essence.

TAG Heuer Carrera Porsche Chronograph with leather strap: EUR 5.550.

TAG Heuer Carrera Porsche Chronograph with steel bracelet: EUR 5.700.