For its thirtieth edition in April 2020 a Geneva, Salon International de la Haute Horlogerie (SIHH) brings about the biggest change in its history. With a new format, a new name, new dates and a new audience, the SIHH becomes Watches & Wonders Geneva: an unprecedented concept, now in association with the City and Canton of Geneva.

Watches and wonders: a name, a brand, a global concept “Because it is more than just watches, we have chosen a name that conveys a sense of wonder, excellence, openness and discovery; a different way to experience watchmaking. Watches & Wonders becomes the focal point for the exceptional talent, creativity and infinite innovation of the leading maison in the world of watchmaking and jewelry ", announced Fabienne Lupo, president and managing director of Foundation of Haute Horlogerie.

Watches & Wonders is a global concept that celebrates quality watchmaking around the world, with Geneva as the first destination. From 25 to 29 April 2020, Watches & Wonders Geneva it will bring together the entire international watchmaking community. This will also be the first time that the event will open its doors "In the city“, Inviting a wider audience to the places of Geneva. “With its new name and format, Watches & Wonders Geneva strengthens its international and inter-professional vocation. This is essential for Cartier watchmaking with respect to its partners and end customers ", he observed Cyrille Vigneron, CEO of Cartier International SA.

From 1991, Salon International de la Haute Horlogerie (SIHH) has set the standard for watch fairs, offering retailers, journalists and VIP guests unparalleled service. Recent editions have already opened up to a new audience and created a genuine community of watch collectors and enthusiasts.

Watches & Wonders Geneva continues this transformation with its arrival in the center of Geneva, where "In the city”Will involve all types of visitors, not just professionals. For the public and young people in particular, this will be the first opportunity ever to discover and experience watchmaking in a different way. “The transformation of SIHH into Watches & Wonders consolidates a crucial rapprochement with end customers and watch connoisseurs. For an artisanal brand like MB&F, this broader concept offers us a platform to reach a new audience. We are very proud to be part of this project which starts in Geneva and extends all over the world ", commented Maximilian Büsser, CEO of MB&F.

Il room, which hosts about thirty of the most prestigious watch and jewelry houses, will take place in Palexpo. More external, more experiential, more interactive and more connected, it will provide a wealth of original content and experiences. This is also where exhibitors will exclusive preview their new collections to professionals, journalists, VIP guests and other enthusiasts. Building on the previous year's success, the Lab will present even more the latest technological innovations of the exhibiting houses, as well as of start-ups of interest to the industry. Live will offer worldwide access to international product launches and exclusive announcements. Keynotes from influential speakers will complement the program.

For the first time, Geneva itself will be part of the experience. "In the city”Is behind the scenes and showcases the fabulous expertise of the most prestigious names in watchmaking. Exhibitions, walking tours, initiation into watchmaking and visits to producers, along with presentations of boutiques, museum open houses, conferences, conversations with industry actors and more will make up a rich and varied program, open to all: a truly inclusive event and engaging that enjoys the support of the city and canton of Geneva. “Hermès welcomes the ambition to open the Salon. It offers a wider audience the opportunity to discover our exceptional watchmaking savoir-faire both in Geneva and internationally ", said Laurent Dordet, CEO of Hermès Watches.

Patrick Pruniaux, CEO of Girard-Perregaux and Ulysse Nardin, In the City is “A fabulous opportunity to connect the magic and excitement of the event with the powerful and permanent presence of the brands present in the watchmaking capital of the world. Such as the presence in Geneva of Ulysse Nardin and her new boutique on the lake. The city's prestige is further enhanced by the constant innovation, in design and technology, of a sector whose products remain infinitely fascinating and highly desirable. "

Watches & Wonders it will become the hallmark of excellence, a place where professionals will have the opportunity to meet and discuss, a place where the public can learn about and marvel at watchmaking and its countless wonders.