The Swiss watchmaking house Hublot opens his boutique in the Spanish Steps in Rome. After Milan, Porto Cervo and Capri, the Italian capital is the ideal location for the opening of the fourth boutique of the prestigious watchmaking Maison.

His first Roman boutique that saw the Trinità dei Monti stairway, reserved for the occasion, serve as the stage for the exclusive event, where Ricardo Guadalupe, Hublot CEO, accompanied by the Ambassador David trezeguet and by Friends of the Brand Fabio Rovazzi e Carolina Crescentini went down the steps to the Fontana area of barcaccia, surrounded by a crowd of tourists and onlookers who for hours filled the square in search of photos and autographs.

The new boutique combines luxury and modernity, innovation and tradition, mixing together materials such as marble and ebony, but also mirror, glass and metal. The Roman corner preserves "integrally the historical facade”, And develops in a cozy and intimate space of 65 square meters.

The ceremony continued with the cutting of the ribbon by Guadalupe, always with the former Juventus player, Rovazzi and his new girlfriend, the youtuber Karen Kokeshi and, a parterre full of VIPs, including: Caterina Balivo e Guido Maria Brera, former footballers Giuseppe Pancaro e Stefano Fiore, Bruno Caputi and Bruno Vespa, Chiara Giordano, Giancarlo Leone.

The inauguration of the first flagship store Roman brand of the Swiss luxury watch brand continued in the splendid location of the Grand Hotel De La Ville (Roccoforte Hotels) in via Sistina. Lounge music to celebrate the great beauty of Hublot's new “home” in the heart of the city.