Ludovic Ballouard he is a complicated, witty and eccentric man, as are his watches.

Born in 1971 in Brittany, France to a Breton father and a Dutch mother, Ludovic Ballouard grew up close to the sea with a special interest in assembling and piloting radio controlled model airplanes.

Given his apparent ability to assemble and dismember these plans made up of infinitely small pieces, one of his teachers suggested that he attend watchmaking school and so he began a journey of passion. His passion for watchmaking was something he could not ignore and so his heart led him to work in Geneva, initially in the after-sales service department of Franck Muller.

After his experience as Franck Muller, for the next seven years, he joined the team of FP Journe, becoming responsible for the assembly of the extraordinary and extremely complicated Sonnerie Souveraine.

Ludovic Ballouard's greatest dream has always been to create his own watches, as he had a head full of ideas for different complications. Despite the financial crisis, he decided to follow his dream, creating his first timepiece, upside Down, in December of 2009.

This incredible timepiece was well received by critics and collectors, receiving the "Special Jury Prize" from the prestigious magazine "Montres Passion"During the event"Watch of the Year"Of 2010.

With the intent of wanting to remind people that the most important moment is the present, Ludovic Ballouard created the Upside Down, an idea of ​​a very complicated and eccentric watch but made with the utmost simplicity. The past and the future time are, literally, turned upside down to tell you that there should be no regrets about a past that cannot be changed nor, much less, remorse for an uncertain future to be discovered.

For this watch and for the other timepieces he created, Ludovic Ballouard focused on researching and developing a method, to make the back of his watches truly show all aspects of the movement (in the Upside Down the 12 Maltese transverse mechanisms are perfectly visible to the naked eye).

The Upside Down invites us to stop, observe, contemplate and question the world and its relationship with time.

“We live in an exciting and exhilarating time. Today's technologies give us the feeling of being able to do more, faster, yet we are perhaps losing a small fragment of what makes us human ... "