Never change a winning team.
It took place in Milan on Wednesday 29 November at the Officine del Volo, the official presentation of Giro d'Italia 2018 which this year touches the 101 editions. TAG Heuer is reconfirmed Official Timekeeper of the tricolor event and among the protagonists of the evening including the "Shark of the Strait" Vincenzo Nibali and the winner of the 2006 and 2010 editions Iván Basso, the historic Manufacture de La Chaux-de-Fonds presents an unprecedented reference from the TAG Heuer collection Connected Modular 45 produced in 101 specimens.
The watch wears the colors of the Giro and for the occasion is presented in a special box containing a second strap in rubber in the color of the Pink Jersey and gives the wearer the possibility of setting a dial with the Giro logo in anthracite or pink. To celebrate the limited edition, the logo of the Giro d'Italia and the numbering of 101 copies.
This partnership confirms the dynamic strategy of TAG Heuer in the world of cycling, a global sport whose popularity is steadily rising, as evidenced by the ever-increasing number of amateur cyclists, every weekend on the road from Silicon Valley to Europe, from Australia to Asia.
A transversal passion, which unites managers and millennials, which unites and creates team spirit. A sport that translates the TAG Heuer claim into grit, endurance and determination #dontcrackunderpressure powerful mental condition that allows you to overcome seemingly impossible challenges, such as tackling a Dolomite climb.
TAG Heuer is 100% in the saddle, next appointment on May 4th ready for the start of the Giro!
Find out more on the site TAG Heuer!